With this exciting redesign for UbyKotex brand, we set into motion a new look for the U in UbyKotex, and unlocked a new power around it.
For this brand design, product performance and UbyKotex’s superior design and materials were a focus. We aimed to create a heroic presence for the brand from the strength of our U, to a premium product rendering on our packaging and communications design, and in every design detail in the brand toolkit, we could highlight products that are carefully crafted for real bodies.