Unlike traditional design competitions, the judging process for these awards is entirely data-driven—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing.
Our goals were clear, to help the brand get credit for being an everyday bath time original. Suave Kids is the #1 kids hair and body cleansing product in America, for busy families and kids who like having fun and getting it all done. And what better way to do it all, than with some friends?
We created a special crew of creatures for Suave Kids, and authored for them a place to call home where everyone is invited to play, and these bath time buddies could give kids confidence to dive right in.
Congratulations to our 1HQ strategic, design and production teams, and to our client partners for this success.
