POND’S Skin Institute Re-establishes Relevance, Credibility and Desire with 1HQ Singapore

The transformative skincare “Miracle” emerged as the golden thread that connected purpose, expertise and desirability. This transformed the brand into not just a beauty icon, but a symbol of something truly special.

To create an iconic visual brand identity and outstanding packaging, 1HQ drew inspiration from a century of timeless beauty and blended it with pioneering science to uncover the essence of POND’S, in reimagined visual assets: the iconic Pink, the Tulip and Skincare Science, seasoned with simplicity.

More than 50 shades of pink were carefully considered to define one that was not just a colour but our brand’s heartbeat. The iconic tulip, reborn and reimagined, takes centre stage as a symbol of elegance, beauty and grace.

This innovative range incorporates powerful new formulations and prominently features trademarked ingredients, NIASORCINOL™ and HEXYL-RETINOL™, which are celebrated as captivating droplets, while the re-introduction of POND’S Skin Institute boldly reasserts POND’S as a skincare science leader.

The rollout of the new product line and campaign commenced in October 2023 in Indonesia and is swiftly garnering glowing reviews. Moreover, it will cascade throughout Southeast Asia and the rest of the world into 2024 via a series of captivating videos, inspiring social media content, and arresting in-store designs.