A new collection that shimmers with science, radiates beauty, and launches Vaseline into a new lane of luxury.
On pack, radiating, foiled gold accents mirror the product’s ability to endlessly pick up the light.
Seductively simple, social first. Literally glowing. The pack is intentionally stripped back to stop short attention spans and scrolling thumbs.
Carrying the story beyond the bottle, photography and online video stimulate the senses with the same shimmer.
Using science to soothe every skin tone. Highlighting technical benefits like ‘lipids’ keeps Vaseline’s 150-year heritage at the forefront of this story.