Healthy options for your little ones
Traditionally, organic alternatives to mass market baby food products have only been available at a premium price. That means time-strapped and guilt-ridden parents are forced to choose between convenient or nutritious foods.
So, how could we create a strong visual identity that exploited a gap in the market by showcasing that convenience doesn’t have to mean compromise?
We were asked to create a strong visual identity for this new brand that would stand out within the baby category in Asia, but also was flexible enough to accommodate future growth.
The design team embraced a playful tonality, portraying the brand as an encouraging friend; confident, calm, relatable and warm. Featuring hand-drawn illustrations, the pack designs not only engaged busy mums, but also appealed to kids, proving that healthy food can also be yummy and fun.
Better still, we simplified the shopping experience with easy-to-understand labels, creating intuitive product navigation for shopping aisles and the online store.
Our designs have been rolled out over various online communications and across social media platforms. The pack illustrations have been particularly successful on Instagram, with posts generating up to 90% engagement rates.
Due to its immediate success and popularity, Little Blossom products are now listed with big-box retailers in Singapore, including grocery and speciality retail outlets.
“The 1HQ team did a fantastic job bringing to life Little Blossom’s brand identity. We were looking for a natural, modern and vibrant take on our packaging design to stand out in the baby food category and they delivered exactly on brief. We were then able to extend the packaging design beautifully across all our other marketing touchpoints. As usual, the team was also very collaborative, supportive and lovely people to work with!”Yi Jun Kwek & Gillian Choo Little Blossom Founders
