Two brands, one name, zero shame. Reinventing fem care with Kimberly Clark.
The all-black pack that first “shone” out among a soft sea of pastels is preserved. And made even more unmistakeable.
Putting U first. We freed the U. Making this single-letter logo simpler and more iconic, to max out its impact on shelf.
Beyond the box, the brand is centred on superior comfort. An area no competitor can confidently claim.
Not just a reframe, a new name. ‘Liv’ embraces pee and period leaks as a normal part of new mom life.
