Dove Full body armour
A head-to-toe kit of parts. Revolving around a sharp tongue, helping Dove talk its way into fairer share of a new market.
Vaseline
To boldly glow
Dove - Full body armour
Grounded in Grey
Grounding key visuals in Dove’s signature charcoal brings the credibility of the wider brand into a new realm of the market.
Sprayed
in bold
Bold, complimentary colours through the conservatism of the category. Drawing zoned-out eyes to the product and its ingredients.
Setting
the tone
Bulldozing through the ballsy, bro speak of the rest of the category. A grown-up voice sets a more mature tone in a young market.
All angles
covered
Rotating, educating, literally illustrating. Shooting the full range of products at all different angles captures the 360 degrees of protection they provide.
Target, acquired
The goal: Build up the Dove Men brand with design that is good enough to get noticed in Target. Success: the launch lit a fire that blew up online and in-stores all over the US.
A big big thank you to the amazing work the (1HQ) team has done – in record speed, with superb attention to detail, and most of all with such amazing collaboration and partnership!Paolo Valdez Assoc. Brand Director, Dove MEN+Care
What Did We Do?
Campaign Strategy
Brand & Category Insights
Copywriting
Tagline Creation
Key Visual Design
E-comm Content Toolkit
Social Media Content
Photography
Digital Advertising
Video Production