Redesigning a literal national icon. To make Birds Eye and its sub-brands as easy to rustle up as fish fingers for dinner.
We spanned markets across Europe, driving a brand experience that holds strong globally and hits home locally.
The scale of the ask: implement the biggest brand redesign in more than a decade – for a household name we all grew up with . No pressure.
The lock-up with a second leaf holds the product name, and lays down an architecture sturdy enough to stretch across all of its sub-brands.
Bright, bold colours cut through the noisy neighbourhood of the freezer aisle. Showing through fogged-up glass to short-circuit recognition in a section too cold to spend time in.
Working with 1HQ is always a great experience. They understand our business, our goals, our ways of working, and work hard to help manage our many internal stakeholders. At the same time, they always stretch and challenge our thinking, highlighting creative routes that bring new perspectives on what we are trying to achieve.Andrew Foster Head of Segment Expansion Nomad Foods