Dole Evolving
around the sun

Evolved brand world and packaging.
Turning up the brightness of the sun.
To bear fruit on the bottom line.

True nature,
canned

Dole’s true nature was getting drowned out on the shelf. We had one job: tell its true story: Louder, and bolder than any other brand in the shop.

Basking in
its origins

Secret ingredient: turned up to full. We made the glow inside the O into a backdrop for the brand name to bask in.

Painting the
shelf blue

A new colour background creates a blue horizon in the aisles. Colour-blocking the shelves to steal an unfair share of attention in the shop.
I have been working with the team of 1HQ from 2020. Together we created many beautiful consumer facing offers – from a new brand, numerous packaging designs of both new and core business and our most recent work was partnering to optimize and articulate our Global Dole Masterbrand Guide. I always like to say the best agencies are the ones who you have both creative and intellectual chemistry.
Peewee Bauman
Global VP, Category Development and Innovations

What Did We Do?

Strategy
Brand refresh
Brand evolution
Pack refresh
Photography (product and lifestyle)