Scotts brief was to create a new brand that would disrupt and breathe life into a gardening category that is traditionally slow to respond to change.
The archetypal English garden – large, laid to lawn and luxuriant – is a long way from the outside space many of us have access to. The challenge for the new brand was to reflect and feel appropriate for this reality.
With a brand name inspired by the idea of new beginnings, the Origins brand was born from a desire for a clean, natural lifestyle, wherever you happen to live. This led to a visual identity that celebrates nurture and growth bringing a touch of beauty into homes and lives everywhere.
Origins obtained two Bronze awards for best visual identity from the Farming and Agriculture sector and from the FMGC Sector at the Transform Awards Europe 2019.