It’s time to trust your gut
However, the brand’s leadership position has started to become eroded due to dramatic category growth. At the same time, UK legislation forbidding the use of the word ‘probiotics’ has been compounding consumer confusion.
As the UK’s most trusted and recommended probiotics supplement, and given that 70% of your immune system is found in the gut, it was time to encourage consumers to trust their gut and opt for Optibac.
To complement our proposition, we used the distinctive, concentric circles from the packs to drive brand recognition, to focus attention on the gut and to allude to the re-energising and restorative benefits of Optibac.
