Eat the Oceans Happy

Growing demand for tasty, healthy snacking – and for brands making a positive contribution to the Planet – was the inspiration for Norilicious.

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Our brief from Unilever was to create a new seaweed snacking brand for SEA that embodied both product promise and sustainable purpose.

Our challenge was to build a proposition that would cut through and connect in the busy, on the go lifestyle of our audience – communicating twin messages of natural deliciousness and the positive impact that seaweed has on the health of our Oceans.

Our response was to integrate both physical and digital brand worlds – with strong messaging and striking visualisation, delivered consistently across packaging design, instore promotion and social media.

We’re delighted with the results – and even happier to receive this fantastic client feedback:

“1HQ were great partners. They understood our vision for the brand at the very early stage, and their experience, enthusiasm and passion helped us bring to life a pack design and campaign that is rooted in the brand’s purpose of helping the oceans while beautifully standing out on shelf."

Embodying both product promise and sustainable purpose.