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EPC: Brand identity

In a declining category, no.1 chutney brand English Provender had lost its leading position and needed to win back the hearts of its consumers.

The English Provender brand needed rejuvenating, with a new identity and packaging design that would help to regain premium position.

We drew inspiration from the real ingredients in the Chutney English Provender is proud to produce and chose to celebrate the love of real food through identifying and highlighting ingredients we know, love and trust.

Each jar, sealed with a unique colour tab, has been signed with The English Provender Co’s shorthand brand mark in copper foil print, adding a note of premium and encouraging consumers to indulge.

Before and after of English Provender re-design

English Provender brand logo

Burgers with cucumber and tomato

Lid of tomato chutney jar

Charcoal burger bun with salad

Drawing inspiration from real ingredients, celebrating the love of real food.

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