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Brand Positioning

Powerful, creative and intelligence-led brand positioning. We ask and answer the hard questions that ensure you stand out as a business and connect with consumers.

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Compelling narratives that connect and differentiate

In a competitive marketplace, strategic brand positioning is essential. At 1HQ, we focus on delivering clear, simple and credible brand narratives that resonate with consumers and differentiate your business. Whether you want to find a progressive new proposition for your existing brand or you’re looking to exploit a gap in the market as a new entrant, our specialists can help.

With extensive experience working with fast-moving consumer goods businesses around the world, we bring together brand expertise, creative energy and market intelligence insights to deliver solutions that meet your commercial objectives. We get to the heart of what your business really stands for, helping you to define your brand more clearly. By digging down into what sets your business apart, we bring sharper definition and help you to stand for something great.

Unlike a standard brand positioning agency, we approach brand challenges from multiple perspectives, offering an enormous depth and diversity of expertise. This allows us to create more robust, future-proof outcomes for our clients. All of our projects, big and small, are briefed to cross-functional teams to ensure maximum variety and rigour.

Capturing the distinctive attributes of your brand

We offer a full range of services to enhance your brand positioning strategy. Our approach captures and communicates the unique attributes of your brand, leaving consumers in no doubt regarding your features and USPs. And as your product portfolio expands, our brand architecture expertise ensures that your goods and services are structured and presented in a way that helps consumers to understand and navigate your offer with ease. We can also help your business to demonstrate how it is contributing to society, further cementing your status as a valued and cherished brand.

We don’t simply deliver creative outputs and hope they achieve commercial goals. As a brand business, we focus on commercial objectives first, translating these targets into compelling creative solutions. As part of this, we use a range of market research techniques that deliver robust outcomes. Our consumer insight specialists use a range of techniques that bypass rationally filtered answers to reveal more genuine and reliable responses.

Want to know more? Simply contact our team today.

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