Brand Positioning

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Credible narratives that connect and differentiate. Whether it’s finding a progressive new proposition for an existing brand, or identifying the space for a new entrant in which to establish itself, we focus on clear, simple and credible narratives that connect and differentiate.

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Related Disciplines

Brand Models

Working with existing formats, or creating bespoke new configurations, we codify the key components that capture the distinctive attributes of your brand.

Brand Architecture

As product portfolios expand, we help to ensure that their structure and presentation helps shoppers and consumers understand and navigate your offer.

Brand Purpose

Increasingly, brands need to demonstrate their commitment to doing good by doing well. We help you identify how your brand can contribute to the benefit of society, as well as the bottom line.

Consumer Insight

Our research specialists are experienced in a range of techniques that can bypass rationally filtered answers, to reveal more real and reliable responses.

Individually or working in combination, our services are focussed on the key challenges faced by brands in rapidly evolving markets.