New Product Development
Helping brands to bring the right products to market at the right time in the right way. We create innovative new product formulas that are generated using insight into your brand, the market and changing consumer needs.
It all starts with your story
Launching a new product comes with a certain degree of risk, whether you’re making small changes to an existing product, creating something radically new, bringing your product to an existing market or launching in a new market.
At 1HQ, we help you to assess and mitigate the risks associated with new product development by carrying out extensive research.
It all starts with your story. We get to know your brand, what it stands for and what it’s all about. We identify the things that make you unique and distinctive. We also research and analyse your competitors, the marketplace, consumer trends and your target audience to find out how you can solve consumer problems that no one else has managed to. Ideas are rigorously screened to ensure they meet the criteria for progression. This focused approach to product development ensures only ideas with real potential are brought forward.
Bringing ideas to life
Once a new product idea has been generated, we get to work on developing the concept and testing it. We return to real-life consumers time and time again to ensure that a desire for the product exists. After intensive concept testing, we create a targeted marketing strategy that will help you to achieve your end goals and analyse the business case for the new product.
Our expert designers work with you to develop a successful physical prototype that aligns with your vision. We then test the product with your audience to ensure it satisfies their needs. After that, we strategically manage the launch of your new product so that it achieves maximum impact.
Boasting a fusion of branding and product development expertise, 1HQ brings innovative ideas to life. Contact us to find out more about how we can help your brand.