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The chef will see you now

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Tapping into consumers' best intentions, the popularity of eating well without compromise has seen a revolution in our culinary landscape with inspiration from ‘celebrity chefs’.

For many years we have been championing healthy eating with sensible advice, easy to follow recipes from a host of celebrity chefs and their inspiring cookbooks. From Gordon Ramsey’s ‘Fit Food’ to Tom Kerridge’s ‘Fresh Start’, a whole host of chefs have shown us how we can maintain a healthy lifestyle by eating healthier. 

img title Image Credit: Fresh Start

But as taste and trends grow, there has been a shift towards more focussed dietary health and wellness cooking whilst maintaining a sustainable holistic lifestyle. Culinary writing has become richer, with science and nutrition at the heart,all underpinned by the control and understanding we have over our health.

-Happy Food written by Niklas Ekstedt and Henrik Ennart is part cookbook and part educational tool that looks at how our gut health works alongside our mental health.

- Conscious living founder, Camilla Fayed talks of her philosophy of mindful eating, fasting and digestion in her cookbookFarmacy Kitchen through a host of plant-based recipes.

- Passion for living well and enjoying delicious nutrient dense food, the Hemsley sisters help create meals that make you feel vibrant, strong and healthy with recipes full of flavour and goodness.

img title Image Credit: Happy Food

When speaking with Sarah Edwards, co-founder at thefoodpeople, she outlined the rise of the ‘next generation of celebrity chefs’.

“What we are seeing now and in the foreseeable future, is a change in the breed of celebrity chefs. With so much conflicting advice in the wellness sphere, consumers are turning to scientific experts for guidance, with doctors and nutritionists becoming the new ‘celebrity chef’ of health, as consumers want more evidence-based, scientific information for their health and wellbeing”

- James Wong (ethnobotanist) released 10-a-day The Easy Way showcasing easy ways to increase your fruit and veg intake, which has been linked to slashing your risk of developing the biggest diseases affecting the Western world.

- NHS doctor Dr Rupy Aujla released The Doctor’s Kitchen – Eat to Beat Illness his second book of the same name, building on the message that what you choose to put on your plate is one of the most important health interventions you can make.

- Another doctor influencing consumers as much as celebrity chefs is The Food Medic aka Dr Hazel Wallace, who runs an educational food blog and social media platform as well as releasing two bestselling cookbooks.

So, perhaps the next time you visit your GP, you may be in the presence of one of the new wave ‘celebrity chefs’.

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Magazine

Content includes:

The chef will see you now
Are doctors and nutritionists becoming the new 'celebrity chefs'? 

 

You are what you eat
The blurring boundaries of healthy nutrition.

 

The end of innocent-itis?
Exploring a movement towards 'un-friending' amongst brands.

ISSUE 05

That Went Well