A changing shopper journey
Is your brand using the right data to measure shopper behaviours and drive effective communications?
Planners or Magpies?
Are your consumers practical planners focused on efficiency, or maverick magpies with an eye for the shiny and new?
Road to nowhere
How can brands navigate the path to purchase and avoid unnecessary jargon?
Right place, right time
Make sure your brand isn’t left on the digital shelf.