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1HQ Wins Pentawards Certificate of Recognition 2022 for FLiNG

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We are delighted to receive a Pentawards Certificate of Recognition for FLiNG in the Fruit and Vegetables category

Nature’s Way Foods approached 1HQ with an opportunity to launch a disruptive, stand-out and innovative salad kit brand aimed at convenience shoppers looking for fresh, full-on-flavour.

The salad aisle has remained unexciting and uninspiring for too long. To shake up the category, we worked closely with Nature’s Way Foods, holding strategically led co-creation sessions to define the positioning, name, personality and visual expression of this new brand. To support the packaging launch, we also developed a brand communications campaign running in Tesco magazine, digital and OOH.

FLiNG was born to inspire consumers to bring a bit of passion and playfulness to their meals. By developing a unique and vibrant packaging design, we broke category norms. Zesty bold colour panels gave clear stand-out on shelf, as well as offering easy navigation of each of the core variants.

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Magazine

Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


ISSUE 14

All In.

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