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1HQ success at Transform Awards Asia

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We are delighted to announce that 1HQ Singapore took home three awards at the Transform Awards Asia 2021 ceremony for their work with Good Vibes, a new sexual wellness toy brand.

The awards programme provides an important platform to benchmark and showcase the fantastic work being done in the region, recognising excellence and reward innovation in brand development. Celebrations took place as an online awards event on the 23 November where 1HQ were thrilled to win the following accolades:

🥇 GOLD
Best use of copy style or tone of voice.

🥇 GOLD
Best visual identity lifestyle & wellness.

🥈 SILVER
Best use of typography.

Good Vibes approached the 1HQ team with a request for an unapologetically alluring brand, free from societal opinions, modern and appealing to the eye with a hint of mystery and excitement. We explored the language of sensual pleasure to craft a feminine and dynamic identity.

Wenjie Cai, Good Vibes Co-Founder commented:

“The dedication and conviction from the 1HQ team is unparalleled, and this seamless and committed partnership allowed for us to craft, visual identity, and packaging together in just over 2 months. We’re extremely thankful for the foundation that 1HQ laid for Good Vibes and can’t wait to bring the next big idea to consumers with the team!”

The work produced for Good Vibes celebrates the “less is more” approach, backed by a solid story and cohesive and easy to apply brand identity with both appreciation for local markets and an outlook for international greatness.

cue
Magazine

Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


ISSUE 14

All In.

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