1HQ Amsterdam is a brand business. We are an award-winning team of curious, creative and committed brand specialists. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate and how they are best represented through design and communication. All to ensure they are ready to win in changing, challenging markets. We are a brand design agency that create and craft both local and global brands.

Our studio

Our team has recently moved into a new creative space on the Prinsengracht canal in the heart of this buzzing city. An agile and dynamic brand consultancy in Amsterdam, the team is now hosted in what used to be the Prinsengracht Hospital, a 175-year-old monumental building. This vibrant space is home to creatives and other collectives in the city, who make the everyday grind colourful and fascinating. With respect to history and the building’s old structure, the team moves through contrasts of classic vs modern and is inspired to craft creative excellence in a flexible, fun and considered environment.

Recent events have mandated but also facilitated what is casually known as “WFH”. Inevitably, working from home has changed our ways of working and 1HQ has learned and adjusted to that. We adopted a flexible but sustainable routine for our studio life, maintaining all sorts of varied interactions and collaborations, drawing inspiration and courage from each other, as well as random Tuesday afternoon virtual drinks that may or may not have reminded us of the prohibition era.

As we return to more familiar methods, our team comes together to tackle briefs and that one hard question. Alongside growing our own talent, we look forward to going back to inviting new talent through our doors: virtually and in person. Join us on the Prinsengracht for a coffee and a chat.