we asked ourselves
ONE HARD QUESTION

How do you spread the love for a perfectly blended healthy brand?

Pure Blends

Pure Blends is a new to market spreadable butter brand with a clean ingredient list needed a design to match.

Unilever came to us with the exciting task to create a new buttery spread brand called Pure Blends.

Bringing it to life quickly from scratch in over three months so that it could launch in Costco just eight months after we started. By focusing on the superfood health properties of avocados, we created a vision for a vibrant, honest, premium & healthier buttery spread. Exclusively providing Costco’s consumers with a delicious new non-dairy spread. The product is based on a simple recipe that uses high quality cold-pressed oil – 18% avocado oil to be exact.

In keeping with the adventurous tastes of its foodie target consumer, a distinctly different take on design in the category was the solution required to set it apart.

Artfully combining illustration and photography with clearly expressed product benefits creates a story of positive exploration and healthy wellbeing - as appealing to the heart as it is to the head.

 

CLIENT:
UNILEVER

DELIVERABLES:
UNILEVER LOGO CREATION, BRANDING, PACKAGING, TOOLBOX, 3D RENDERS

pure-blend-4.jpg (1)

“1HQ brought our new brand and product to life! We needed our pack and tray design to do a lot of heavy lifting at shelf, and 1HQ delivered amazing creative designs and strategic thinking delighting us and our retail partners.”

Julia Werb

Brand Manager, Unilever

Avocado love
PURE-BLEND-1.jpg

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