we asked ourselves
ONE HARD QUESTION

How do we breathe new life into the garden?


Origins

Scotts came to us with the beautiful opportunity to create a new brand that could disrupt and breathe new life into a gardening category that is very set in its ways.

The way we live our lives and treat our living space has evolved - large, luxuriant gardens are not always possible to own and, as a result, we have become ever smarter and more creative in how we treat our interiors and gardens. So, we created Origins, a brand born from the desire for clean and natural living.

The name is inspired from new beginnings and the visual identity celebrates nurture and growth, helping us make our homes and lives more beautiful. Fusing a modern, geometric world with a bountiful, botanical one.

By only using natural and organic ingredients wherever possible, it exists to allow your garden and home to flourish in harmony with its surroundings.

Final creative included the name and visual identity, tone of voice, pack design, brand guidelines and beyond.

 

CLIENT:
SCOTTS

DELIVERABLES:
BRAND IDENTITY, PACKAGING DESIGN, NAMING, BRAND POSITIONING, RESEARCH & INSIGHT 

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