we asked ourselves
ONE HARD QUESTION

How can personality bring added value?


Jack's

Working in partnership with Tesco, we were delighted to be selected as part of the agency mix to help bring Jack’s to life.

The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain's food producing communities. 8 out of 10 food and drink products at Jack’s are grown, reared or made in Britain and stores stock a unique own brand range, as a mark of quality and value.

Jack’s operates a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices. With expertise in launching new and successful brands, 1HQ harnessed strategic thinking and flexible processes to meet the pace of such a major project.

1HQ developed strategic designs across grocery, impulse snacking, baby, household and pet which covered 38 different sub-categories and resulted in 89 unique designs. In rollout this totalled over 500 lines encompassing range architecture and navigation, type setting, illustration, visualising, photography, retouching, activation and art direction.

CLIENT:
TESCO

DELIVERABLES:
PACK DESIGN, DESIGN ROLLOUT, RANGE DESIGN/NAVIGATION

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