Having been asked to help IHG create a visual identity for their 20th floor restaurant and bar area forming part of the newly built flagship hotel in Ljubljana, we looked deep into the country for our inspiration.
We discovered that Slovenia is a country where bee hives and honey are practically a religion. As nature’s true gardeners, it seemed only natural that we tap into the heritage of the honey bee to build a brand with real buzz.
Through the introduction of premium cues to all the touchpoints that guests interact with, 1HQ created ‘B’ - a brand that truly communicates, and is characterised by, the essence of the hotel’s quality.
By doing so, we’re able to give guests a unique and special experience, creating a more beautiful and, well, much sweeter place to be(e).
INTERCONTINENTAL HOTELS GROUP PLC
NAMING, VISUAL IDENTITY, INTERIORS, GUIDELINES, IMPLEMENTATION