The Original frankfurter and the archetypal good mood food, captured in a joyfully simple, universal and instantly recognisable expression.
Despite not even existing as a brand until 1947, HERTA was selling over 150 million frankfurters in the UK alone by 2001; a success that can be attributed to it being the nation’s favourite hot dog brand.
When we started to tuck into the project it became frank that because Herta were calling their product ‘another packet of Frankfurters’ and showing people they must put them in a hot dog roll, all the brand did wast mimic what other brands were doing... So we thought... why don’t we remind everyone that Herta are THE Original Frankfurter?
"I absolutely love them... it’s been a wonderful process working through this with 1HQ. We went a long way and it’s a big change for packaging in Nestle terms. The team here are also very excited about the new direction."
Nathalie – Senior Brand Manager, Herta
Then we knew it was important to celebrate the joy of the Frankfurter at mealtimes in a more iconic way. So, we took it out of the hot dog roll and made it smile. This then provided a perfect ownable photographic treatment for Frankfurters that no-one else can replicate.
Rolling out beautifully into the adverts we see when we’re all looking for a simple joyful meal.